The purpose of URL design guidelines is to ensure that agencies across the Queensland Government employ a consistent approach to URL naming conventions.

Following these guidelines will help you create 'clean' and 'persistent' URLs. There are several benefits to using clean and persistent URLs:

  • Persistent URLs attract links. Links from other websites are the third-most common way people find sites.
  • Persistent URLs instil trust in users who return to the site.
  • Clean URLs are more marketable and memorable.

A number of general principles apply whenever you decide to create a new URL:

  • URLs should be simple and easy to read and remember.
  • All URLs should be designed with a view to ensuring persistence over a lengthy period of time.
  • A sound directory structure will assist in the construction of 'clean' URLs.

More specific principles are outlined in these guidelines for use with static and dynamic web pages (including web applications).