When you publish new content on Business Queensland (BQ), look for ways to ‘weave’ it into existing content on the site.
This helps create a seamless journey for customers, so they’re aware of what related information is available.
Weaving could include:
- adding an ‘Also consider…’ link to the bottom of an existing page
- adding a new paragraph and link on an existing page
- adding a redirect link to your new content on an existing landing page
- removing outdated or superseded content.
The BQ team can help advise you on potential content linkages and liaise with other agencies to link their content to yours.
We can also advise on other ways to promote your content on BQ.
Contact us for assistance.