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Insights and analytics community of practice

This group covers anything to do with data analytics including Google Analytics, behavioural economics and business intelligence, plus customer research and service design methodology.


This group is open to anyone in Queensland Government with an interest in customer research, service design and analytics.


  • Share information and experiences and learn from each other.
  • Create shared goals for consistent, customer-centric content delivery.
  • Share best practices for data analysis, visualisation and using analytics to identify and support customer insights.
  • Make it easier and more intuitive for customers to interact with Queensland Government online.
  • Achieve best practice customer-centric user experience across Queensland Government online.
  • Encourage service design practices to improve customer experience.

Meeting frequency



Insights and analytics community of practice