Publish standard content on For government

Is your content suitable?

To publish on For government, your content must either:

  • be of interest to all government employees, employees of multiple agencies, or members of a profession across Queensland Government (e.g. procurement)
  • relate to a product or service Queensland Government agencies provide to each other.

When to use a standard content page

Use a standard content page to publish content that will be valid for a long time (usually more than 12 months).

Standard content pages are best used to explain a service, provide helpful information or to support news stories and project pages.

How to write your content

When writing your content, only provide the information your audience needs. Keep it clear and concise, and ensure it addresses a user problem or question.

Keep the background information about your agency, the project or service to a minimum. This type of information belongs on your intranet or corporate website.


Your title should grab the reader's attention. Use keywords in your title that will allow readers to find it easily in search results.


  • Find historical images online.
  • Punctuation guide.
  • QSS systems release planning.
  • Physical distancing in the workplace.

Use a maximum of 30–55 characters (including spaces).


The summary should build on your title and briefly explain what your page is about, and how it will benefit the reader.


  • Use these resources to search for digitised historical material about Queensland.
  • Learn how to correctly use punctuation when writing content.
  • Find out how Queensland Shared Services (QSS) schedules system updates, fixes and enhancements.
  • Keep your workplace safe with physical distancing.

Use a maximum of 150 characters (including spaces).


The body of your content should build on your summary. Introduce the key message first, then use headings to sign-post your content.Hea

dings should flow logically and in order. By reading only your headings, a reader should be able to clearly understand what your page is about.

Write your content in plain English. Plain English uses the simplest words available to convey your point. Don't use unnecessary wordiness or jargon.

Use sub-headings and lists to make your content easier to scan and add images and links to more resources to support your content.

See more about writing for the web

Want to add an image?

You can include images in the body of your standard content page. These can vary in size. If you need help, contact the CX Design team at

Ready to publish?

If you have publishing rights

Visit the For government content briefs page and draft your content using the standard page content brief. See Matrix manuals and tutorials (log in required) for publishing tips. Once your content brief is approved, publish your page.

If you don't have publishing rights

Use the Submit content to publish on For government online form. We'll review your content, provide editorial advice, and publish it for you.

If you can't use the online form, visit the For government content briefs page and draft your content using the standard page content brief. Email the completed version to

Need help?

If you need advice or have questions, email the CX Design team at