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Design and promote For government content

As a For government author, you may be wondering about the capabilities of our site beyond publishing paragraphs of text on a page. We have some great features we want you to use to design and promote your content in clever ways.

1. Page types

What is it?

Your content will determine what type of page you use.

Sample of a standard page

Standard page

Standard pages present advice or information.

Sample of a case study page

Case study page

Case study pages use the Standard page template but with additional formatting features including a preamble background image, title and subtitle.

Sample of a product page

Product page

Product pages present information about, and offer access to, a product or service.

Sample of an outcome page

Outcome page

Outcome pages compare products that achieve the same outcome.

Sample of a document page

Document page

Document pages can be used for directives, policies, standards, guidelines or circulars. Contact the Customer Online team to find out if you can make use of this page and host your documents in one of our in-page searches.

Sample of an event page

Event page

Event pages promote whole-of-government events. These are aggregated on Events. You can also create an event aside to automatically display your agency’s events.

Project page

Project pages describe whole-of-government projects. These are aggregated on Search for projects and initiatives. Cross-link from other content using a URL string with a query (e.g. keyword) to display filtered results.

Sample of a knowledge sharing page

Knowledge sharing group page

Knowledge sharing group pages promote whole-of-government committees, communities of practice, reference groups, etcetera. These are aggregated on Find knowledge sharing groups. Cross-link from other content using a URL string with a query (e.g. keyword) to display filtered results.

Sample of a news page

News page

News pages are for creating whole-of-government news stories. These are aggregated on News. You can also create a news aside to automatically display your agency’s news stories. See our quick reference guide to publishing news stories on For government.

How do I do it?

To learn more about distinguishing products from advice, see our Customer motivations presentation.

See more information about page types in our Page model menu.

Learn how to create all page types in our Drupal CMS user guide.


Customise the presentation of content to user types and motivations.

2. Secure content

What is it?

For government pages can be public (visible to everyone) or private (users are prompted to register and log in with their Queensland Government email address).

Certain content should not be on the internet and visible to the general public. This applies if your content is classified above PUBLIC, if it contains certain personally identifying information, and in other situations.
You can mark your content private to publish it so that only users with an employee email can see it.

How do I do it?

In the Privacy field in Drupal, choose Private to secure the content behind a login. (Leave as Default to make your content available to all visitors.)


Get the benefits of a single source of information for whole-of-government users, even for private content.

3. Home page feature stories

What is it?

Get your story or link featured on the For government home page.

Image of feature stories on For government

How do I do it?

Complete the Request a For government home page feature form.



4. For government dashboard

What is it?

Our site dashboard shows web traffic for the past 30 days by pageviews and sessions, as well as popular content and devices used to access the site.

How do I do it?

Enter a team email address in the ‘Review email’ field of any page content (this is mandatory).

At the moment, our analytics show content for the whole of the site but team emails will be used to enhance the dashboard. In future this page may be customised by section, showing statistics for just your content.


  • Pre-publishing: use statistics to influence content owners, ‘For government is getting over 390,000 page views a month—we should definitely publish our content there!’
  • Publishing: see how many people are looking at your content and understand how they’re using it.
  • Post-publishing: track the use of your content over time to improve it and better integrate with your other communication channels.

5. Asides

What is it?

Asides are optional components for the right column of For government pages. You can use them to promote high-value content like contact details, and information or links that support the page content.

You can add a:

  • Events listing: insert keywords to automatically populate with matching events
  • News listing: insert keywords to automatically populate with matching news stories
  • Feature slider aside: add images and multiple entries for a scrolling display
  • Aside—choose from the following styles:
    • Contact
    • Emergency contact
    • Tip
    • Events
    • Feedback
    • Sponsor.
Image of a featured aside on the For government site
A featured aside on For government.

Image of a standard aside on the For government site

A standard aside on For government.

How do I do it?

Search aside in our Drupal CMS user guide.


Can be useful for drawing attention to frequently sought content, but be aware of banner blindness. This refers to users avoiding ads by ignoring information presented in banner-like areas.

6. Status alerts

What is it?

These alerts are located at the top of a page. Use them sparingly to notify users of critical information before they proceeed to the page content. There are 2 styles: information and warning.

How do I do it?

Search status alert in our Drupal CMS user guide.


Prominent location ensures users see critical messages.

7. Lightboxing

What is it?

Lightboxes are a way of displaying content published elsewhere on the site without leaving a page. Lightboxed links display a popup window of referenced information and dim the site in the background.

You can lightbox to elements on the same page (eg. divs) or to other pages (eg. FAQs and glossary items). See a lightbox of this page’s aside.

How do I do it?

Search lightbox in our Drupal CMS user guide.


  • Share content across the site without having to recreate it.
  • Provide more information without leaving a page. In a web form, for example, using a lightbox allows users to see supplementary information like definitions while maintaining their place in the form.

8. Searchable FAQs

What is it?

Embed the FAQ component in a page to display a search box and the FAQs associated with the page.

Image of FAQs on For government
FAQs on a content page.

You can also reuse content by associating FAQs with multiple pages.

Image of FAQ association
One FAQ associated with multiple pages

How do I do it?

Search faq in our Drupal CMS user guide.


  • Improve readability of text by extracting key points and converting to FAQ format.
  • Increase efficiency of creating and maintaining content—1 place to update content which can appear in multiple locations.

9. Agency-specific content (customising content)

What is it?

You can customise content to the agency of the user viewing the page. This means, for example, where a policy or process differs by agency, you can create a different version of the page for every agency, or 1 version for some agencies and another for others.

In this example, DNRM receives one version of the Confirm commencement page while DET receives another version.

DNRM version of a page
The DNRM version of the Confirm commencement page.
DET version of a page
The DET version of the Confirm commencement page.

How do I do it?

Search forked content in our Drupal CMS user guide.


  • Users only see content relevant to them.
  • Greater transparency and efficiencies of centrally publishing information previously only available on intranets.

10. Table of contents

What is it?

Generate a table of contents on long pages to improve readability and user experience. A list of all heading 2s will appear at the top of the page for users to navigate to sections (similar to anchor links) and page sections will expand and contract to reduce scrolling.

How do I do it?

Insert toc Table of contents in square brackets at the top of the Body field of a page.

Image of table of contents token on the For government site

Table of contents token on For government.


Improve user experience on long pages.

11. Block quotes

What is it?

Use block quote formatting to inset and enlarge quotations.

Image of block quote styling on the For government site
Block quote styling on For government.

How do I do it?

In HTML view:
<blockquote class="pull-quote"><p>Quote</p></blockquote>

Block quote HTML

Block quote HTML


Attract users’ attention by visually differentiating quotations from standard content.

12. Create a suite of content and cross-link

What is it?

For government enables cross-promotion with our suite of promotional pages:

How do I do it?

Let’s say you want to publish information about a whole-of-government project that has a reference group. Populate multiple locations to better target your content to users:

  1. List the project on Search for projects and initiatives.
  2. Create an entry in Find knowledge sharing groups and promote this in an aside on the project page.
  3. List the next meeting of the reference group in Events and link back to the project page.


  • Get more exposure by giving your content presence over multiple sections of the site.
  • Target your content to users’ motivations.

13. Content promotion cards

What is it?

Use our business cards to promote your For government content! We can customise the card to display your specific page or section.

QSS content promo card front

The front of the card features:

  • your product or service's name
  • location (URL)
  • tagline
  • a QR code directed to your content, optimised for analytics tracking.

QSS content promo card back

The back of the card features:

  • a contact email address
  • your promotional messages (up to 5 points).

How do I do it?

Contact forgovcontent@hpw.qld.gov.au to request your customised design. The For government team can also organise to have cards printed and delivered to you. Contact us for options and costs.


Tangible collateral to promote your For government content.