Benefits of conformance
- Persistence of search engine rankings from the old to the new resource location.
- Broken links are managed.
- Simplify maintenance processes for updating links to moved resources.
- Consistent, quality experience for users of the site.
- Increased site credibility and levels of user trust.
Risks of non-conformance
- Possible increase in offline channel requests for moved information.
- Loss of all search engine ranking for the affected page and for important keywords on that page.
- Reduced site credibility and levels of user trust.