Module 2: Checkpoint 6—Photography in site branding

Conformance: Optional (Mandatory if photographs used)


If photographs are used in the site branding, agencies must use images photographed in Queensland.

Benefits of conformance

  • Promotion of Queensland.

Risks of non-conformance

  • Possible complaints.
  • Reduced promotion of Queensland.

Implementation advice


All images or photographs must have the appropriate copyright or licensing requirements.

To aid in conformance to this requirement, agencies should access the Department of the Premier and Cabinet Image Library for images to use in the site banner or other sections of their websites.
Note: this link is only accessible through the Queensland Government network.