The full form of the agency name must be used e.g. 'Department of the Premier and Cabinet'; not 'Premier and Cabinet'.
The agency name text must be in Meta font. To render this font correctly, it is permissible to display the site name as an image.
The agency name must be all bold or all regular type; it cannot be a mixture.
The alternative text on the image must use the same text that is displayed in the image.
Benefits of conformance
- Users can clearly identify which agency website is being visited.
- Use of the correct font ensures brand recognition and credibility and ensures compliance with the Queensland Government corporate identity requirements.
Risks of non-conformance
- Reduced consistency.
Communication Services within the Department of the Premier and Cabinet has advised that the agency name can either be all bold or all regular. It cannot be a combination of both.
Correct implementation: site name is all Meta bold.
Correct implementation: site name is all Meta normal.
Incorrect implementation: site name is a combination of bold and normal.